New Balance 990: The Dad Shoe That Became a Fashion Statement

The New Balance 990 was never intended to be a style icon. It was designed as a high-performance running shoe, offering comfort and stability for serious athletes. Yet in the 90s, it found a new fan base—dads. The chunky silhouette and neutral colorways made the 990 the perfect "dad shoe," and soon it became a fashion statement in its own right.

What set the New Balance 990 apart from other sneakers was its focus on comfort and quality. Made in the USA, the 990 series was constructed from premium materials, ensuring durability and long-lasting wear. As "dad style" evolved into a full-blown fashion trend in the 2010s, the 990 saw a resurgence, solidifying its place as one of the most iconic sneakers of the 90s.